Whether you’re a seasoned esthetician or just starting your career, you’ve likely had a client walk in for a professional Brazilian wax without knowing what to expect. That’s completely normal—most clients aren’t familiar with Brazilian wax etiquette until they experience it firsthand.

As a waxing professional, it’s your role to guide clients through every step—from preparing for their appointment to post-wax care—ensuring comfort, confidence, and flawless results.

In this guide, we’ll cover essential Brazilian wax etiquette tips, ways to educate your clients tactfully, and the best products to help you deliver smooth, professional results every time.

Setting Expectations: What a Full Brazilian Wax Includes

A full Brazilian wax removes all hair from front to back—the pubic bone, labia, and between the cheeks. While a bikini wax focuses only on hair outside the bikini line, a Brazilian means complete removal in the intimate area.

It’s also important to note that removal around the anus is standard during a full Brazilian, but clients should always know they can opt out of this step. Clear communication helps build trust and ensures clients feel respected and in control of their service.

Pro Tip: Encourage first-time clients to ask questions before the wax begins. Even those who seem shy will appreciate the reassurance that nothing is “too awkward” to ask.

Check out: A Detailed Guide to Giving a Professional Brazilian Wax

Educating Clients on Brazilian Wax Etiquette

Some parts of Brazilian wax etiquette might seem like common sense to us—but for clients, a few gentle reminders can make all the difference. Here’s how to guide them:

1. Clean Up Before the Appointment

A quick freshen-up before arriving makes everyone’s experience better. Let clients know that wiping down or showering beforehand helps remove sweat, oils, and buildup that can affect wax adhesion.

Remind them this isn’t about judgment—it’s simply part of keeping the service clean, comfortable, and effective.

2. Skip the Gym (and the Lotion) Before Waxing

Coming straight from a workout means extra sweat and oil, which can prevent wax from gripping hair properly. The same goes for applying lotions or oils right before the appointment.

When the skin is too slick, it can lead to uneven application and more discomfort during removal. A clean, dry surface is key to a smooth wax.

2. Skip the Gym (and the Lotion) Before Waxing

Coming straight from a workout means extra sweat and oil, which can prevent wax from gripping hair properly. The same goes for applying lotions or oils right before the appointment.

When the skin is too slick, it can lead to uneven application and more discomfort during removal. A clean, dry surface is key to a smooth wax.

4. Use the Restroom Before Starting

Encourage clients to take a bathroom break before the service begins. Not only does it help them relax, but it also prevents interruptions once the waxing process is underway.

Gentle pressure is often applied after each pull to reduce discomfort, which can trigger the urge to go—so better to take care of it ahead of time.

Choosing the Right Wax for Intimate Services

A successful Brazilian wax starts with the right formula. Intimate areas require a wax that’s gentle on skin yet strong enough to remove even the shortest hairs.

💜 Recommended Formula:
StarFLEX Malva Hard Wax – Our go-to for flexibility, control, and client comfort. Its elastic texture hugs every contour and removes hair cleanly with minimal tension, reducing redness and irritation. Perfect for delicate areas and precise techniques.