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As a professional esthetician, your primary goal is always to ensure that your clients leave your salon feeling and looking their best and intending to return in the future. This is particularly important for clients getting their first Brazilian wax, which can be an intimidating and intimate process. 

Table of Contents

  • How to Communicate with First-Time BrazilianClients
  • How to Create a Salon Ambiance
  • Key Tips to Perform a Client’s First Brazilian Wax
  • Building Continuing Relationships with Clients
  • Final Thoughts

  • Since someone’s first Brazilian can be understandably daunting, it’s important to create a supporting, calm, and safe environment and process for your clients. In this guide, we’ll go over some of our top tips for giving your client the perfect first Brazilian wax experience. 

    READ: How to Start a Profitable Waxing Business

    How to Communicate with First-Time Brazilian Wax Clients 

    The Brazilian waxing process is intimate and requires a calm ambiance and a trusting relationship between esthetician and client to ensure comfort throughout. Proper client communication is one of the most important aspects of this process. 

    From your initial consultation to walking the client through the Brazilian itself, communicate with your client continually to inform them of the process itself and to ensure their comfort.

    Brazilian Wax Consultations

    Before the appointment, have a thorough consultation with your client to run them through the ins and outs of Brazilian waxing and what they should expect. Discuss their concerns, expectations, and any prior waxing experiences they might have had. 

    The pre-appointment consultation is a good chance for you to establish a rapport with your client and to educate them about the process, post-wax care, and what to expect from their wax. Having a pre-wax consultation and addressing any concerns will help build trust and reduce nerves.

    Pre-Wax Care Instruction

    Always educate your clients on pre-wax care before their appointment. Advise your clients to avoid excessive sun exposure and refrain from using lotions or oils before coming to their appointments.

    Additionally, instruct them to exfoliate the area the night before their appointment and apply Starpil Pre-Wax Gel to cleanse the area before their appointment. Suggest they also wear loose, breathable clothes to their appointment to minimize any post-wax irritation. 

    READ: How to Calculate ROI for Your Waxing Business

    How to Create a Salon Ambiance

    In addition to establishing clear communication with clients, creating a safe, clean environment for them to come into is paramount to their comfort during the Brazilian wax process.

    Privacy & Cleanliness

    Your waxing suite should always be spotless, private, and welcoming for clients. A clean, soothing environment can significantly ease your client’s nerves. Additionally, always adhere to best practices and standards to ensure your tools are sterilized and that your waxing bed is covered with fresh paper.

    Ambiance & Setting

    Creating a tranquil atmosphere is key to keeping your client calm and reducing any anxieties they might feel. Consider playing soft, soothing music or using diffusers with soothing scents like chamomile to create a cozy and calming vibe. Remember, the calmer your clients are, the smoother your process will go for both you and them.

    Professionalism

    When it comes to such an intimate waxing service, practicing the utmost professionalism is incredibly important. Maintain a friendly, calm, professional, and knowledgeable demeanor throughout the appointment. Always explain the process as you go and offer your client breaks if they need them.

     READ: What is the Best Wax for Professionals?

    Key Tips for Performing a Client’s First Brazilian Wax

    Though you might be experienced with Brazilian waxing, first-time clients might need a different approach to keep them calm and comfortable.

    Introducing Them to the Process

    As we mentioned before, walking your clients through the hair removal process as you go is key to not only keeping them comfortable but also educating them on how each product you use contributes to the overall success of their wax. It’s also a great way to distract clients from discomfort.

    Managing Discomfort

    Though using products created for intimate areas or pain reduction can certainly help the Brazilian wax process, helping to manage your client’s possible discomfort during a Brazilian will help the hair removal process run smoothly and can build their trust in you. 

    Try introducing them to breathing techniques to use during their wax. For example, encourage them to take deep breaths during application, and exhale during removal to make the process more tolerable. Additionally, never forget to apply pressure to the freshly waxed area after removing hair to reduce pain.

    Post-Wax Care

    In addition to the immediate post-wax care performed on your client by you during their visit, always give your client further instructions on how to retain their results and reduce irritation post-wax. 

     Encourage them to get their own bottles of Starpil Post-Wax Lotion and Post-Wax Oil to soothe skin after their appointment, and ask them if they’re prone to ingrowns.

    If they suspect they may experience them, recommend an ingrown hair serum to exfoliate the skin and reduce the chance of them forming. 

    After waxing, make sure your client knows to avoid tight or poorly ventilated clothing in the days following their service and to avoid activities like hot showers or activities that could produce sweat or friction for the next 24 hours.  

    READ: How to Organize Your Salon

    Building & Retaining Relationships with Client

    Building and maintaining your client relationships not only keeps them coming back for more but ensures their comfort throughout their first Brazilian and beyond.

    Personability

    Never forget to make your client feel special, and make it a priority to remember their name, past conversations, or any topics they’re interested in.

    Follow-Ups

    Always follow up with first-time clients (especially Brazilian waxing clients) a day or two after their appointment to see how they’re feeling, how their skin is doing, and if they have any questions or concerns. This attentiveness will show them you care and build their trust in you.

    Feedback & Reviews

    Encourage clients to leave feedback or reviews after their appointments and even offer a voucher or discount for future appointments if they do so. Feedback or reviews can not only allow you to improve your services and attract new clients, but incentives can also help new clients return in the future.  

    READ: How to Choose the Best Wax Pot for Your Business

    Final Thoughts

    Providing the perfect first Brazilian wax experience goes beyond technique and waxing skill; it’s about establishing trust and relationships between yourself and your clients. By focusing on your clients’ comfort, you can ensure they leave their first Brazilian wax feeling satisfied and ready to come back in the future.